The AW25 PrimaDonna Collection is a celebration of freedom — that magical sense that anything is possible. Inspired by digital art and the beauty of transformation, this season’s designs grow from the ordinary into the extraordinary.
From delicate lace to rich textures, every detail blurs the line between reality and fantasy. The result? A collection that feels joyful, artistic, and effortlessly wearable — a radiant expression of happiness in every stitch, every hue, every curve.
Style. Support. Perfection.
The new collection invites you to play — to match your lingerie with your outfits, explore new shades, and experiment with bold, sexy styles. Every piece hugs your shape perfectly, delivering that flawless PrimaDonna fit that’s loved worldwide.
Whether your mood is elegant and refined or daring and playful, these designs combine high-fashion energy with everyday comfort. Because with PrimaDonna, there’s no compromise: you get the best of both worlds — impeccable style and unmatched support, in every size.
Iconic Favourites, Fresh New Looks
PrimaDonna Madison – Blueberry Kiss
PrimaDonna Deauville – Amethyst Gem
Two icons, reinvented. Season after season, Madison and Deauville remain timeless bestsellers — and this autumn, they return in vibrant new shades. Madison makes a statement in Blueberry Kiss, a mix of topaz blue and fuchsia lace, while Deauville glows in Amethyst Gem, a rich purple with copper shimmer. Same legendary fit. Brand new energy.
No Wires. No Worries.
The bralette trend is here to stay — and PrimaDonna ensures it’s just as supportive as it is stylish. The beloved Montara now comes in True Red, a bold twist on a fan favourite, while the new Salerno bralette adds a fresh touch of modern femininity in soft pink. Designed to shape naturally and move effortlessly, these pieces redefine comfort — beautifully.
Lingerie That Lasts
A PrimaDonna isn’t just lingerie — it’s craftsmanship. Every collection takes 18 months to create, ensuring each piece delivers lasting beauty, comfort, and confidence.
The fit feels perfect in seconds, but the result lasts for years: timeless colours, durable fabrics, and designs that stay as inspiring as the day you bought them. With PrimaDonna, quality takes time — and the difference shows.
About Cheshire Lingerie and Swimwear
Here at CL&S, we push boundaries to stock lingerie that truly supports — body, mind, and soul.
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we have available to us an arsenal of bras including 93 inclusive sizes
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No compromise between fashion and fit
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Comfort that feels like a second skin
We understand you, we buy for you, and we deliver real results for you.
Feel supported.
Feel confident.
Feel the difference when a professional Lingerie stylist helps you.